Global sailing training charity, Southampton based Jubilee Sailing Trust, has appointed local agency Lee Peck Media to look after all its marketing and PR services.

In the 43 years since its formation, more than 50,000 people have sailed with the JST which aims to create life changing experiences for disabled and non-disabled people and people suffering all forms of social isolation aboard the tall ship SV Tenacious. The charity’s work with disabled people has been recognised across the world, including the United Nations.

Now, as the JST enters a new chapter post COVID, the organisation has restructured its communications team to take advantage of the opportunities that lie ahead. JST Chief Executive Patrick Fleming said: “It has been an immensely challenging time for all charities during the past 12 months and we are no exception.”

“Our ambition is to meet those challenges head on. In outsourcing our marketing and public relations to Lee Peck Media, it will ensure we not only get the very best advice around but it gives us the headroom to focus on delivering our training, our voyages and crucially our fund raising which is an absolute priority. An added advantage is that as an agency, they are very commercially aware, widely networked and like JST a locally based business. Partnerships with all our stakeholders, locally, nationally and internationally are vitally important and Lee Peck Media will work with us to build on these going forward.”

Mr Fleming added: “On the world stage the JST remains truly unique – no other organisation does what we do. And yet post pandemic we know there is a greater need than ever for our work and the difference we make. That knowledge fuels our passion to make an even bigger impact by giving even more people of mixed abilities and circumstances the freedom to explore their ability, potential and place in the world. Above all our role is to promote an inclusive environment where we can all contribute and feel valued.”

Lee Peck is the managing director of Lee Peck Media, which is based in Southampton’s Ocean Village. He said: “The work done by the JST is the envy of the world and to make sure their messages are spread far and wide is a terrific honour. From our perspective, it brings into play all aspects of the agency so the account will be really satisfying to work on.”